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Online advertising, also called Online Marketing, Digital Marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher’s content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
Pay per click advertising, also referred to as Adwords or simply Google advertising, has become one of the most common forms of advertising for businesses around the world.
Over the past 5 years, there has been a gradual shift from traditional forms of advertising such as print directories and newspapers, towards online advertising. An advertising campaign put together by Circle BC’s expert consultants, will drive targeted leads and enquiries to your website. We can also assist you with your website design strategy, to ensure that those leads are converted from enquiries into sales.
Our process involves first sitting down with you, getting to know your business, your products and processes, try to understand where the best opportunities are for you to make money, and then develop an advertising strategy to meet your needs.
One such strategy is Circle BC can develop a landing page, which sits between your Google Ads and your website, all Google traffic will go to this “micro site”, where very targeted messages, promotions and call to action is displayed, to ensure that your business stands out from your competitors, and that your customers understand the value your business brings.
A Google Advertising Campaign with Circle BC, will help your business drive your advertising dollar further, to increase enquiries, sales and profits.
Search Engine Optimisation or SEO, is another important technique used to implement your online or Digital strategy. SEO improves your “organic” search engine rankings, which are the free listings on the left hand side of the search engine results.
A combination of organic rankings, paid Google Advertising and social media exposure is important to having a well rounded online marketing strategy. When it comes to the internet, your website and your online presence, traffic is king. Therefore, the more visitors you get to your website the better, which is why having a website that is properly optimised, and has good organic rankings on the major search engines will attract more visitors to your website, and eventually result in more customers for your business.
Speak to a Circle BC consultant today about an SEO package that will suit your business requirements.
If you’re wondering if social media marketing is right for your business, the verdict is in … social media is not just the future, it is the here and now, and is a great way to drive repeat business and to attract new customers. Social Media has changed the way people connect, discover, and share information. But let’s skip the jargon. Here’s what you need to know:
Social media is a platform that connects people, and not just individuals, but businesses, clients and employees — the technology allows people to share content, latest news or just to chat and communicate.
Social networks, like Facebook, Twitter, LinkedIn, Instagram and Pinterest are the online venues where social interactions take place, where users are able to connect with each other and collaborate.
Social media marketing allows businesses to reach out in ways that were impossible before. It’s never been easier to build new relationships, drive repeat business and attract new customers through friends sharing with friends, and businesses sharing with businesses!
If all of this sounds somewhat familiar, that’s because social media and social media marketing is an extension of how businesses have been operating for years, through word of mouth referrals and recommendations, it’s just that instead of the recommendations being spoken, they are posted, shared, liked, saved as a favourite and re-tweeted.
With our expertise in social media we can help you:
CircleBC has the know-how and expertise to help you with your social media presence. We can generate content for you, make posts on your behalf and if required respond to client questions. We can tailor a package that suits your needs, whether it be just basic maintenance of your profiles or end to end strategy and implementation, we can help.
If you haven’t heard, advertising through Social Media is one of the hottest forms of marketing at the moment. If you have a product, service, seminar or event that you are looking at promoting, there are a multitude of techniques available to reach your audience through Social Media. In the past few years, the two major social media networks Facebook and Linkedin, have provided the mechanism for businesses and individuals to advertise themselves through their platform, compared to traditional forms of advertising Google Adwords/PPC and even SEO, advertising through Social Media is cheap and effective, but how long will that last?
You could navigate the minefield yourself, or you could let CircleBC’s social media marketing experts help you to formulate a strategy, and create a campaign that will build up your online exposure, engage with your audience and ultimately deliver you an ROI that is not possible with other forms of marketing. Once you have captured your audience, CircleBC can assist you with remaining engaged with your followers, either through generation of unique and thought provoking content, promotions or future events, so that you can continue to generate sales through your client base.
If you would like to know more about how to jump on the Social Media Marketing and Advertising bandwagon contact CircleBC today.
Email Marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database.